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Offers & Promotions

Create time-limited offers and special promotions for your VIP customers.

What are Offers?​

Offers are special promotions that go beyond standard perk discounts:

  • Time-limited: Active for specific date ranges
  • Targeted: Can be sent to specific customer segments
  • Push notifications: Delivered directly to wallet passes
  • Usage-limited: Can restrict redemptions per customer

Offers vs. Perks​

FeaturePerksOffers
DurationAlways activeTime-limited
DeliveryShown on cardPush notification
TargetingAll tier membersSpecific customers
UsageUnlimitedCan be limited
Examples"20% off drinks""Free drink tonight 9-11pm"

Use Perks for: Ongoing benefits tied to card tiers

Use Offers for: Special events, slow nights, targeted promotions

Types of Offers​

Global Offers​

Available to all VIP customers:

Ladies Night
Every Thursday, all female VIP cardholders
get 50% off drinks from 9-11pm
Valid: Every Thursday
Redemptions: Unlimited

Targeted Offers​

Sent to specific customer segments:

Platinum Weekend Special
Platinum VIP members only
Free cover charge this Saturday
Valid: Feb 17, 2026
Redemptions: Once per customer

Location-Specific Offers​

Only valid at one location:

Rooftop Grand Opening
50% off all drinks tonight!
Valid at: Rooftop Lounge only
Valid: Feb 17, 2026, 8pm-midnight

Creating an Offer​

Who Can Create Offers?​

  • Tenant Admins: Create offers for any location
  • Location Admins: Cannot create offers (view only)

Step-by-Step: Create an Offer​

  1. Navigate to Offers

    • Click "Offers" in main navigation
    • Click "+ New Offer" button

  2. Offer Details

    Title: "Happy Hour Special"
    Description: "50% off all drinks 5-7pm"
    Terms: "Valid for VIP cardholders. Not combinable with other offers."

  3. Offer Type

    • Global: All customers
    • Targeted: Specific tiers or segments

  4. Set Validity Period

    Start Date: Feb 17, 2026 5:00 PM
    End Date: Feb 17, 2026 7:00 PM
    Recurring: No (or set recurrence pattern)

  5. Set Redemption Limits

    • Unlimited: Customer can use multiple times
    • Once per customer: Single redemption
    • Total limit: Max redemptions across all customers (e.g., "First 50 customers")

  6. Select Locations

    • Choose which locations can honor this offer
    • Can be one location or multiple

  7. Target Audience (if Targeted offer)

    • Select card tiers (Silver, Gold, Platinum)
    • Filter by customer attributes
    • Choose specific customers

  8. Preview & Publish

    • Review offer details
    • Click "Publish Offer"
    • Push notification sent immediately to wallet passes

Offer Redemption​

How Customers Redeem​

  1. Customer receives push notification on their wallet pass
  2. Customer opens wallet to see offer details
  3. Customer presents offer at bar or door
  4. Staff validates offer code or manually applies discount
  5. System marks offer as redeemed

Validating Offers at POS​

Method 1: Scan Offer Code

  1. Customer shows offer in wallet
  2. Scan the unique offer code
  3. System validates and applies discount
  4. Offer marked as used

Method 2: Manual Validation

  1. Customer mentions the offer
  2. Staff looks up active offers
  3. Verifies customer is eligible
  4. Manually applies offer discount
  5. Enters offer code in system

Offer Application Rules​

Offer can be applied if:

  • Customer has valid VIP card
  • Current date/time within offer validity
  • Customer hasn't exceeded redemption limit
  • Customer matches target criteria (if targeted)
  • Location matches offer locations

Offer CANNOT be applied if:

  • Offer expired or not yet active
  • Customer already redeemed (if single-use)
  • Customer not in target audience
  • Wrong location
  • Offer at capacity (if total limit set)

Managing Active Offers​

Editing Offers​

Can be edited:

  • Description text
  • Terms and conditions
  • End date (extend or shorten)

Cannot be edited:

  • Start date (if already started)
  • Offer type (global vs targeted)
  • Redemption limits (to prevent fraud)

To edit:

  1. Find offer in Offers list
  2. Click "Edit"
  3. Make changes
  4. Click "Save Changes"
  5. Update is pushed to all wallet passes

Pausing Offers​

To temporarily disable an offer:

  1. Edit the offer
  2. Toggle "Active" to OFF
  3. Save changes

Effect:

  • Offer disappears from wallet passes
  • New redemptions blocked
  • Can be re-enabled anytime
  • Already-redeemed offers logged permanently

Canceling Offers​

To permanently end an offer early:

  1. Edit the offer
  2. Change End Date to now
  3. Or toggle "Active" to OFF
  4. Save changes

Note: Cannot delete offers with redemption history (audit requirement)

Offer Examples & Templates​

Example 1: Happy Hour​

Title: "Daily Happy Hour"
Description: "50% off all drinks 5-7pm, Monday-Friday"
Type: Global
Valid: Recurring, Mon-Fri, 5-7pm
Locations: All locations
Redemptions: Unlimited
Target: All VIP cardholders

Example 2: Birthday Month​

Title: "Birthday Month Special"
Description: "Free cover + 1 free drink for your birthday month!"
Type: Targeted
Valid: Customer's birthday month
Locations: All locations
Redemptions: Once per customer
Target: All VIP cardholders (auto-targeted by birthday)

Example 3: Slow Night Promotion​

Title: "Tuesday Takeover"
Description: "Platinum VIPs drink free 9-11pm"
Type: Targeted
Valid: Every Tuesday, 9-11pm
Locations: Main Club only
Redemptions: Unlimited (during window)
Target: Platinum VIP tier only

Example 4: Grand Opening​

Title: "Rooftop Grand Opening"
Description: "First 100 customers get 75% off drinks all night!"
Type: Global
Valid: Feb 17, 2026, 8pm-2am
Locations: Rooftop Lounge only
Redemptions: Once per customer
Total Limit: 100 redemptions
Target: All VIP cardholders

Offer Best Practices​

Do's​

Create urgency

  • Time-limited offers drive action
  • "Tonight only" or "First 50 customers"
  • Clear end times

Be specific

  • "50% off drinks" not "great deal"
  • State restrictions clearly
  • Include expiration date

Test and measure

  • Start with small offers
  • Track redemption rates
  • Measure revenue impact

Communicate clearly

  • Simple, concise descriptions
  • Terms and conditions visible
  • Staff trained on offer details

Don'ts​

Don't over-promote

  • Too many offers reduce perceived value
  • Customers wait for deals instead of paying full price
  • Limit to 2-3 offers per month

Don't make them too complicated

  • Complex rules confuse customers
  • Keep redemption simple
  • Avoid excessive restrictions

Don't forget profit margins

  • Deep discounts can hurt profitability
  • Calculate breakeven
  • Monitor offer ROI

Monitoring Offer Performance​

Key Metrics​

Redemption Rate

  • % of eligible customers who redeemed
  • Target: 20-40% for global offers, 50-70% for targeted

Revenue Impact

  • Did offer increase overall revenue?
  • New customers vs. existing customers
  • Average tab size with offer

Customer Acquisition

  • How many new enrollments from offer?
  • Did lapsed customers return?

Offer Performance Reports​

Available data:

  • Total redemptions
  • Unique customers
  • Revenue generated
  • Average discount given
  • Busiest redemption times
  • Location breakdown

How to access:

  1. Go to Reports → Offers
  2. Select offer from list
  3. View detailed analytics
  4. Export to CSV/Excel

Push Notifications​

How Push Notifications Work​

When you publish an offer:

  1. System sends update to wallet service (Apple/Google)
  2. Wallet service pushes to customer devices
  3. Customer sees notification on lock screen
  4. Opening wallet shows full offer details

Push Notification Best Practices​

Timing matters:

  • Send morning notifications for evening events
  • 2-4 hours advance notice ideal
  • Avoid late-night notifications (spam complaints)

Content matters:

  • First 60 characters appear in notification
  • Make the value clear immediately

Frequency matters:

  • Don't push multiple offers per day
  • Maximum 2-3 offers per week
  • Respect customer preferences

Offer Fraud Prevention​

Red Flags​

Same offer redeemed multiple times (when limited to once)

  • Check redemption log
  • Verify customer identity

Offer used at wrong location

  • System should block automatically
  • Manual override requires manager approval

Expired offer presented

  • System should block
  • Don't manually accept expired offers

Preventing Offer Abuse​

Technical controls:

  • Unique offer codes per customer
  • One-time use enforcement
  • Automatic expiration

Staff training:

  • Verify offer validity in system
  • Don't accept verbal claims without verification
  • Manager approval for exceptions

Troubleshooting Offers​

Customer Didn't Receive Offer​

Check:

  1. Is offer published and active?
  2. Does customer match target criteria?
  3. Is customer's wallet pass up-to-date?
  4. Do they have notifications enabled?

Solution:

  • Customer can see offers in wallet manually
  • No notification needed to use offer

Offer Won't Validate​

Common causes:

  1. Offer expired
  2. Customer already redeemed (if single-use)
  3. Wrong location
  4. Customer not in target audience

Solution:

  • Check offer details in system
  • Explain restriction to customer
  • Call manager if exception needed

Wrong Offer Appearing​

If customer sees old/cancelled offer:

  • Wallet passes cache for 24 hours
  • Ask customer to manually refresh pass
  • System will sync latest offers