Offers & Announcements

Create time-limited offers and announcements for your VIP Members.

What are Offers and Announcements?

The portal has two related tools for reaching Members beyond the standard tier perks:

• Offers — special promotions tied to a redemption (e.g., "free drink tonight 9-11pm"). Configured under Engage → Offers.
• Announcements — push messages delivered directly to wallet passes, without a redemption attached. Configured under Engage → Announcements (formerly "Push Promotions").

This page focuses on Offers; for announcement-only messages see Engage → Announcements.

Offers are:

• Time-limited: Active for specific date ranges
• Targeted: Can be sent to specific Member segments
• Push-notified: Delivered directly to wallet passes
• Usage-limited: Can restrict redemptions per Member

Offers vs. Perks

Feature	Perks	Offers
Duration	Always active	Time-limited
Delivery	Shown on card	Push notification
Targeting	All tier members	Specific Members
Usage	Unlimited	Can be limited
Examples	"20% off drinks"	"Free drink tonight 9-11pm"

Use Perks for: Ongoing benefits tied to card tiers

Use Offers for: Special events, slow nights, targeted promotions

Types of Offers

Global Offers

Available to all VIP Members:

Ladies Night
Every Thursday, all female VIP cardholders
get 50% off drinks from 9-11pm
Valid: Every Thursday
Redemptions: Unlimited

Targeted Offers

Sent to specific Member segments:

Platinum Weekend Special
Platinum VIP Members only
Free cover charge this Saturday
Valid: Feb 17, 2026
Redemptions: Once per Member

Location-Specific Offers

Only valid at one location:

Rooftop Grand Opening
50% off all drinks tonight!
Valid at: Rooftop Lounge only
Valid: Feb 17, 2026, 8pm-midnight

Creating an Offer

Who Can Create Offers?

• Org Admins: Create offers for any location
• Location Admins: Cannot create offers (view only)

Step-by-Step: Create an Offer

1. Navigate to Offers

   • Click Engage → Offers in main navigation
   • Click "+ New Offer" button

2. Offer Details

   Title: "Happy Hour Special"
   Description: "50% off all drinks 5-7pm"
   Terms: "Valid for VIP cardholders. Not combinable with other offers."

3. Offer Type

   • Global: All Members
   • Targeted: Specific tiers or segments

4. Set Validity Period

   Start Date: Feb 17, 2026 5:00 PM
   End Date: Feb 17, 2026 7:00 PM
   Recurring: No (or set recurrence pattern)

5. Set Redemption Limits

   • Unlimited: The Member can use multiple times
   • Once per Member: Single redemption
   • Total limit: Max redemptions across all Members (e.g., "First 50 Members")

6. Select Locations

   • Choose which locations can honor this offer
   • Can be one location or multiple

7. Target Audience (if Targeted offer)

   • Select card tiers (Silver, Gold, Platinum)
   • Filter by Member attributes
   • Choose specific Members

8. Preview & Publish

   • Review offer details
   • Click "Publish Offer"
   • Push notification sent immediately to wallet passes

Offer Redemption

How Members Redeem

1. The Member receives a push notification on their wallet pass
2. The Member opens wallet to see offer details
3. The Member presents offer at bar or door
4. Staff validates offer code or manually applies discount
5. System marks offer as redeemed

Validating Offers at POS

Method 1: Scan Offer Code

1. The Member shows offer in wallet
2. Scan the unique offer code
3. System validates and applies discount
4. Offer marked as used

Method 2: Manual Validation

1. The Member mentions the offer
2. Staff looks up active offers
3. Verifies the Member is eligible
4. Manually applies offer discount
5. Enters offer code in system

Offer Application Rules

Offer can be applied if:

• The Member has a valid VIP card
• Current date/time within offer validity
• The Member hasn't exceeded redemption limit
• The Member matches target criteria (if targeted)
• Location matches offer locations

Offer CANNOT be applied if:

• Offer expired or not yet active
• The Member already redeemed (if single-use)
• The Member not in target audience
• Wrong location
• Offer at capacity (if total limit set)

Managing Active Offers

Editing Offers

Can be edited:

• Description text
• Terms and conditions
• End date (extend or shorten)

Cannot be edited:

• Start date (if already started)
• Offer type (global vs targeted)
• Redemption limits (to prevent fraud)

To edit:

1. Find offer in Offers list
2. Click "Edit"
3. Make changes
4. Click "Save Changes"
5. Update is pushed to all wallet passes

Pausing Offers

To temporarily disable an offer:

1. Edit the offer
2. Toggle "Active" to OFF
3. Save changes

Effect:

• Offer disappears from wallet passes
• New redemptions blocked
• Can be re-enabled anytime
• Already-redeemed offers logged permanently

Canceling Offers

To permanently end an offer early:

1. Edit the offer
2. Change End Date to now
3. Or toggle "Active" to OFF
4. Save changes

Note: Cannot delete offers with redemption history (audit requirement)

Offer Examples & Templates

Example 1: Happy Hour

Title: "Daily Happy Hour"
Description: "50% off all drinks 5-7pm, Monday-Friday"
Type: Global
Valid: Recurring, Mon-Fri, 5-7pm
Locations: All locations
Redemptions: Unlimited
Target: All VIP cardholders

Example 2: Birthday Month

Title: "Birthday Month Special"
Description: "Free cover + 1 free drink for your birthday month!"
Type: Targeted
Valid: Member's birthday month
Locations: All locations
Redemptions: Once per Member
Target: All VIP cardholders (auto-targeted by birthday)

Example 3: Slow Night Promotion

Title: "Tuesday Takeover"
Description: "Platinum VIPs drink free 9-11pm"
Type: Targeted
Valid: Every Tuesday, 9-11pm
Locations: Main Venue only
Redemptions: Unlimited (during window)
Target: Platinum VIP tier only

Example 4: Grand Opening

Title: "Rooftop Grand Opening"
Description: "First 100 Members get 75% off drinks all night!"
Type: Global
Valid: Feb 17, 2026, 8pm-2am
Locations: Rooftop Lounge only
Redemptions: Once per Member
Total Limit: 100 redemptions
Target: All VIP cardholders

Offer Best Practices

Do's

Create urgency

• Time-limited offers drive action
• "Tonight only" or "First 50 Members"
• Clear end times

Be specific

• "50% off drinks" not "great deal"
• State restrictions clearly
• Include expiration date

Test and measure

• Start with small offers
• Track redemption rates
• Measure revenue impact

Communicate clearly

• Simple, concise descriptions
• Terms and conditions visible
• Staff trained on offer details

Don'ts

Don't over-promote

• Too many offers reduce perceived value
• Members wait for deals instead of paying full price
• Limit to 2-3 offers per month

Don't make them too complicated

• Complex rules confuse Members
• Keep redemption simple
• Avoid excessive restrictions

Don't forget profit margins

• Deep discounts can hurt profitability
• Calculate breakeven
• Monitor offer ROI

Monitoring Offer Performance

Key Metrics

Redemption Rate

• % of eligible Members who redeemed
• Target: 20-40% for global offers, 50-70% for targeted

Revenue Impact

• Did offer increase overall revenue?
• New Members vs. existing Members
• Average tab size with offer

Member Acquisition

• How many new enrollments from offer?
• Did lapsed Members return?

Offer Performance Reports

Available data:

• Total redemptions
• Unique Members
• Revenue generated
• Average discount given
• Busiest redemption times
• Location breakdown

How to access:

1. Go to Insights → Offers
2. Select offer from list
3. View detailed analytics
4. Export to CSV/Excel

Push Notifications

How Push Notifications Work

When you publish an offer:

1. System sends update to wallet service (Apple/Google)
2. Wallet service pushes to Member devices
3. The Member sees notification on lock screen
4. Opening wallet shows full offer details

Push Notification Best Practices

Timing matters:

• Send morning notifications for evening events
• 2-4 hours advance notice ideal
• Avoid late-night notifications (spam complaints)

Content matters:

• First 60 characters appear in notification
• Make the value clear immediately

Frequency matters:

• Don't push multiple offers per day
• Maximum 2-3 offers per week
• Respect Member preferences

Offer Fraud Prevention

Red Flags

Same offer redeemed multiple times (when limited to once)

• Check redemption log
• Verify Member identity

Offer used at wrong location

• System should block automatically
• Manual override requires manager approval

Expired offer presented

• System should block
• Don't manually accept expired offers

Preventing Offer Abuse

Technical controls:

• Unique offer codes per Member
• One-time use enforcement
• Automatic expiration

Staff training:

• Verify offer validity in system
• Don't accept verbal claims without verification
• Manager approval for exceptions

Troubleshooting Offers

Member Didn't Receive Offer

Check:

1. Is offer published and active?
2. Does the Member match target criteria?
3. Is the Member's wallet pass up-to-date?
4. Do they have notifications enabled?

Solution:

• The Member can see offers in wallet manually
• No notification needed to use offer

Offer Won't Validate

Common causes:

1. Offer expired
2. The Member already redeemed (if single-use)
3. Wrong location
4. The Member not in target audience

Solution:

• Check offer details in system
• Explain restriction to the Member
• Call manager if exception needed

Wrong Offer Appearing

If a Member sees an old/cancelled offer:

• Wallet passes cache for 24 hours
• Ask the Member to manually refresh pass
• System will sync latest offers

Related Articles

• Perks System - Ongoing tier benefits
• Creating Offers - Performance analytics
• Push Notifications - Technical details
• Bar Redemption - Applying offers